Launch Targeted Postcard Campaigns With EDDM®-Friendly Printing

If you’re planning to send postcards to potential customers but are held back by cost or complexity, there’s a simpler way to reach your audience. Every Door Direct Mail® (EDDM®), a service by USPS, allows you to target every household or business in your local area without the need for mailing lists or special permits.

With EDDM®, small businesses can distribute postcards effectively and affordably. This streamlined process eliminates the hassle of gathering addresses or paying for permits, making it a cost-effective way to connect with your community.

H.E.L.P. Printers provides high-quality custom printing designed specifically for EDDM® campaigns. Our professional postcard designs meet USPS guidelines, ensuring your mailers are impactful, eye-catching, and ready for delivery.

Top 5 Benefits of EDDM® Postcards

Direct mail remains one of the most effective forms of advertising, offering a higher return on investment than many other marketing channels. With 3 out of 4 recipients reading direct mail, postcards sent through EDDM® are guaranteed to make an impression.

Here are five key advantages of incorporating EDDM® postcards into your marketing strategy:

• Affordable for Small Businesses: EDDM® allows you to mail postcards and flyers at a fraction of the cost of traditional direct mail campaigns.
• Deliver BIG Postcards: USPS guidelines accommodate oversized postcards, such as 8.5″x11″, for maximum impact in mailboxes.
• No Postage Permit Needed: USPS provides a special EDDM® permit that can be included directly on your design, eliminating the need for costly postal permits.
• No Mailing List Required: Instead of printing addresses, EDDM® uses a simplified addressing system to target local postal customers, streamlining the process.
• Flexible Campaign Sizes: Whether you’re sending 200 or 5,000 pieces, EDDM® accommodates campaigns of all sizes, making it easy to test and scale.

Who Can Benefit From EDDM® Postcards?

EDDM® is ideal for local businesses and organizations that want to distribute promotional materials to households and businesses in their area. It’s an effective, low-cost way to get your message directly into the hands of potential customers.

Industries that benefit from EDDM® postcards include:

• Restaurants
• Real estate agents
• Retail stores
• Auto dealers
• Grocery stores
• Attorneys
• Banks and insurance agents
• Arts and theater organizations
• Dry cleaners
• Community groups